The Life Business by Orrin Woodward

Had to repost this article.  Orrin does a great job of giving you insight into The Life Business.  I know what he is saying is true because I have witnessed most of this journey.  If it wasn’t for Orrin and Laurie and what they have done, my family would not be able to live the life we always wanted.  I cannot thank them enough for what they have done except to continue to pay it forward.

Bill lewis

The Story of the LIFE Business

Posted by Orrin Woodward on March 17, 2013

LIFE Business Story

The LIFE Business is an ongoing story. Each person who joins the LIFE community chooses which part, whether large or small, he or she will play. What happens when a world-renowned best-selling author is introduced to LIFE and begins studying the history of this movement? The short answer is a compelling story of hopes, dreams, struggles, failures, perseverance, and finally victory. Thankfully, he has decided to write up the story of LIFE. In my opinion, it is great timing because never before has a LeaderShift been more needed than now. Indeed, this is exactly what the LIFE community intends to do – create a leadershift! Here is a portion of the introduction in his upcoming book about LIFE. What part will you play in the story?

Sincerely

Orrin Woodward

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LIFE Business Major Convention

 

LIFE Business Introduction

The fate of free enterprise is very much in doubt. By the first decade of the 21st Century, critics of free enterprise and modern democratic freedom had convinced many people that free enterprise is an outdated system, one that cares more about corporate profits than economic opportunity for everyone.

This problem was the result of a split between two approaches to free enterprise, the traditional type of freedom based on the cooperation of idealists and realists to share profits so everyone has the chance to succeed financially, versus a more cutthroat corporatist emphasis on what we might call “Skeptical Pragmatism,” or doing whatever is deemed most profitable regardless of who it hurts, and keeping most of the profits for a few elites.

In the midst of this growing divide, it was perhaps inevitable that new companies would arise to challenge the shift toward corporatism, and to once again champion traditional free enterprise. It is against this backdrop that the story of the LIFE business began.

It is a story set in a business world created by the likes of Jack Welch, Sam Walton, Bill Gates and Steve Jobs. I will state my almost preposterous thesis here and now, as controversial as it may seem: Had history developed just slightly differently, the other names on this list would be those who created and expanded network marketing.

Indeed, network marketing should have been as big as WalMart. It would have been, except too many people at the top asked themselves, “Why would we only take a 10% profit when we could take 30%?”

The story of the LIFE business is the exact opposite. The top leaders asked, “Why would we take 30% of the profit when we could earn 10% and pass the rest to others in the business?”

Why would anyone do this? Did they miss the memo? Did they skip the unofficial lessons of many prestigious business schools?

Did they misunderstand capitalism? Or were they just less experienced, ambitious or visionary than their competitors on Wall Street?

This is the story of a company that dared to do it differently, to apply Sam Walton-like thinking to network marketing. Moreover, instead of soap, health drinks or other typical network marketing products, this is the story of a company that chose to build its central product line around the most American of exports—leadership.

This is not a story of perfect men or women, or a feel-good tale of continual success without major difficulties. Far from it. This is a story of men and women, ordinary individuals who faced extraordinary challenges with hard work, resilience, and, above all, persistence.

It is a story of people who believed in an idea, and who refused to let it go—even when it almost cost them everything. It is a story of a few men and women who would not bend to the “normal” business trends that created elitism and corporatism in the modern economy. Some may say it is a story of courage, while others might argue that more “sophisticated” businessmen wouldn’t have so stubbornly held to their ideals and risked it all.

But whatever else it is, this is a story about families, friendships, and principles. In a way, it would more naturally fit into the storylines of past centuries, where leaders were expected to stand up, stand out, take on the establishment and blaze new trails based on firmly-held beliefs. In our modern world of political correctness, group therapy, management by committee, and the drive to “fit in” and pursue popularity at all costs, the concept of standing up against the system because “it’s the right thing to do” may seem amusingly archaic to some people.

Yet that is exactly how LIFE came about. This is the story of a leader, indeed of a team of leaders, who set out to build a widespread community of leaders. And while such a story may feel anachronistic in the 21st Century, it may just be the type of story that will redeem this generation.

Could it be that the “success bias” of our modern world is desperately in need of what Stephen Covey called “the character ethic?” Do we live in a world where the most important leadership principle is a desperately-needed acknowledgement that character counts? If so, the story of the LIFE business is a story for our times.

It is a story unfinished, however. The more time I spent interviewing the main characters, researching and studying the events, documents and details of this story, the more I felt that writing this story was like writing about Sam Walton in the 1960s, before WalMart was a worldwide phenomenon. While the future of LIFE remains to be seen, the unique beginning of this business is a story worth telling in its own right. To paraphrase Santayana, the future remains in the future, and the best we can do is learn (hopefully) from the past.

Whatever your business or career, your level of education or status in society, the story of the LIFE business is a case study of what can happen when an ancient set of leadership principles (based on idealism, frugality, hard work and integrity) are applied in a modern business environment dominated by pragmatism. Every modern leader struggles with this very challenge, and this story is therefore deeply relevant for today’s leaders in every sector and field.

Orrin Woodward – The Life Business

The LIfe Business – Chris Brady

Well this article is just to good to not post.  It is so good I wanted to repost the entire article.  Chris does a fantastic job of explaining what the Life business is and the mindset behind how it is set up.  Chris is more then qualified to explain this because he is the mastermind behind many of the ideas.  Chris is extremely talented but his most impressive talent is to think through decisions and come with a solution that is based on, what is the right thing to do.    I hope this gives you a better understanding of why Life is different.

What I Hate About Networking (And What We at the LIFE Business Sought to Fix)

LIFE

LIFE

The Impetus Behind the Life Business

There is something really right about a business that allows people to get started for a relatively small amount of money, work at their own pace, be their own boss, experience the responsibilities of business ownership in an actual business endeavor without huge downside risks, have the potential for high upsides, and get the tax advantages that come with business enterprise. These attributes (and others) are what originally attracted me to the profession of networking. However, as I experienced more and more of what goes on in certain parts of this industry, I quickly realized there were several things I hated about it!

I was not alone. Along with my friends Orrin WoodwardTim MarksBill Lewis,George GuzzardoClaude Hamilton, and Dan Hawkins, we founded the LIFEcompany in an attempt to build a business to not only be the model of what couldbe in this profession, but what should be, as well. In other words, we launchedLIFE to fix what we didn’t like about the industry while preserving the parts we felt were right about it.

What the Life Business is Doing 

Below is a list of my beefs with the industry, and what we are doing at LIFE to make it right.

1. No True Customer Focus – Our fix: at LIFE, we not only have a customer focus but a customer requirement. If a LIFE member does not develop at least 50PV in monthly customer flow after a brief apprenticeship period, he or she will not be paid any bonus on group volume. Also, we have the 3 for FREE customer acquisition program, in which any LIFE member, and even any customer, who gets three customers subscribing to the same or higher value package gets his/her products the next month for free! Also we have sales competitions with bonuses for the top finishers, as well as special bonus incentives on sales of particular products. We are also about to announce a sales bonus chart designed to give the smallest participants in the LIFE business a huge sales margin on products sold to help them begin earning more money sooner!

2. Gaudy Lifestyle Representations and Outrageous Income Claims – Our fix: in our business presentations we give only basic scenario-based income representations (as in, “if  you build a business that looks like this, the way the pay plan works, it would result in X amount of pay for that month”), with the largest scenario depicting approximately $9,000 per month in income. (See ourCompensation Plan brochure for this). We don’t show cheesy lifestyle pictures or videos, bikini-clad girls on yachts, or shiny bling to try and attract people to a false expectation. Our presentation focuses upon things such as obtaining more free time, better financial security, more focus upon family, travel, church and charity, etc. (We don’t go as far as talking about more time with in-laws, however!) Also, being a new company, we’ve just now completed our first full calendar year in business (year 2012), and therefore can now release an Income Disclosure Statement to inform prospective participants and properly manage their expectations (look for this in the coming weeks).

3. The Host Company Keeps Too Much of the Money – and as a result, the people in the field get to fight over the scraps. Our fix: our pay plan is currently putting approximately 70% of gross product volume (PV) into the field in the various forms of compensation. The company was not just founded by people who had come from the field, but from people who have determined to stay in the field.

4. High Sign Up Costs: We have heard of companies charging hundreds upon hundreds of dollars to join. Our fix: keep it low! Our recommended sign up cost, including sample products (three CDs, a hard cover book, a sticker, access to the LIFE business management website, and two tickets to a LIFE Live event) is just $89.99, in which the products are optional. Our goal is to keep it “less than the cost of a tank of gas!”

5. Poor Guarantees: some are confusing, very limited, or difficult to enact. Our fix: simple and straight forward, a 30 day no-questions-asked money back guarantee for all our products, including the sign up cost.

6. Trips for Top Performers: While there is nothing wrong with this, we wanted to do something a little different. Our fix: we put two very exciting trips into the compensation program for people with relatively early progress up the performance bonus chart. One is at the 6,000 pv per month level, the other is at the 15,000 pv per month level. Also, these are not business trips in disguise, but legitimate vacations. The recipient selects the trip of his/her choice from the list of available options, and takes the trip when he or she chooses. (See Incentive Trips for more information).

7. High Priced Products – our experience is that many networking companies charge super high prices for their products and then give some of this back to the field and claim that this is their “profit margin,” when in fact, the products are so overpriced no one could ever sell them for that price to begin with. Our fix: keep the prices low! For the type of informational products that LIFE specializes in producing, our competition is almost always 20 to 200% higher. For instance, our CDs sell for just $10, while most on the market in each of our “8F” categories (Faith, family, fitness, finances, friendship, freedom, following, and fun) can be found for sale from $12 to $67! Also, in our subscription packages that include books, we almost always sell the book in that month’s subscription for ten to twenty five percent below list price, as it is just rolled into a standard subscription price that doesn’t fluctuate based upon that months’ book price.

8. Inferior Products – what does this mean? It means that specific products that can easily be commoditized (produced by someone else at a cheaper price or better value, over time) stay in the company’s portfolio long after they are no longer competitive in the marketplace. This leaves those in the field leveraging their personal reputation to sell a product that is no longer the best on the market. Our fix: Informational products such as those LIFE produces cannot become commoditized because they are unique – meaning, by specific authors and speakers whose communication styles, delivery, humor, entertainment value, etc. are not duplicate-able. While the information can perhaps be mimicked by another, the brand cannot be copied.

9. Products that Don’t Matter: The other part about representing commodity products is that they really have no ability to make someone’s life better. Why spend your valuable time and energy working at something that doesn’t do any good? As my friend Tim Marks said, “I don’t want to waste my life selling tube socks and lawn chairs!” My favorite quote is attributed to D.L. Moody: “Our greatest fear should not be that we won’t succeed, but that we’ll succeed at something that doesn’t matter.” As for me, although it’s possible to make money selling commodities, I want what I do to count in the lives of people (and  yes, I understand that we all need commodities to survive, but you get what I’m saying).  I want to make a positive difference in the world.  So our fix: sharinginformation such as LIFE produces has helped people get out of debt, repair broken relationships, grow personally, break addictions, grow spiritually, and, as the tag line says, “live the life they’ve always wanted.”  To me, THAT’s something that matters.

BUT THE LIFE BUSINESS ISN’T PERFECT

Now don’t get me wrong. We don’t have the LIFE business perfected yet, as that would be impossible. But we are working daily to make it better and better, in an attempt to deliver exactly what people want and expect in an informational product company, and for a potential business enterprise for many. Also, while we believe that our products are for everybody, we DON’T think the business building aspect of LIFE is for everybody. It is only for those who are prepared to work hard, who are looking for something more in life than they can currently accomplish, who enjoy working with and helping other people, and who have a long-term vision and can stay the course.

Thanks for reading!

Chris Brady

The Great Cover-Up

I want to cover a topic that my pastor preached on this last Sunday.  He was obviously talking to the church, but his point applies to anyone that is trying to build a community of people.  His sermon was entitled “The Great Cover-Up” in reference to how we handle things when we do something wrong, make a mistake, or commit a sin.  Do we run and hide, or do we stand up and face the situation with courage?  Unfortunately, almost everyone in our society has taken the lesser road.  So what we need to do is understand how this trend got started, why we haven’t fixed it, and how we can fix it.  If we could get this right, we could massively change our entire culture.

First we need to understand why this is such a powerful force in our lives.  It all started in the Garden of Eden.  After God made man and woman, He gave them a perfect sanctuary in which to live.  The only rule was that they couldn’t eat from the tree of knowledge.  As you know, Eve cracked under the pressure. :)  And of course, Adam followed instead of leading.  (My wife and I always joke about who was really at fault.)  But after they ate the forbidden fruit, what happened?

Genesis 3: 7-8   “Then the eyes of both of them were opened, and they knew they were naked; and they sewed fig leaves together and made themselves loin coverings.  They heard the sound of the Lord walking in the garden in the cool of the day, and the man and his wife hid themselves from the presence of the Lord God among the trees of the garden. 

Now think for a minute how silly it is for them to be hiding from God.  They knew Him on an intimate level that we can’t possibly  understand, so I would assume that they knew He is omniscient and omnipresent.  Yet even with that knowledge, their instinct was to hide like a five-year-old only child who just wrote on the wall (not that that ever happens).  So if Adam would hide from God, for sure, mankind is going to hide from other humans!  It is in our makeup, our DNA.  That doesn’t make it right or an acceptable strategy, but we need to know that it will be our first inclination.  

Now that we know where those original feelings come from, we need to understand why our culture has made uncovering mistakes such a negative proposition. This one is easy, and most of you already know the answer.  We have been raised in a society where being wrong is viewed negatively.  We get marked down—not marked up; we get told what we did wrong—not what we did right; we hear news about people that are doing wrong—not about the people who are doing right. Humans are naturally drawn toward the negative. You are looked at as being weak if you admit you have issues instead of being seen as courageous for facing them.  All of this has produced a culture of fear—fear of facing the issues that every one of us has.

Another factor that has affected our ability to fix issues is trust.  We don’t trust the person we are talking to because he hasn’t gone through the same process, so we are not sure if our conversations are going to be private or if he may tell someone else. We may not be sure if others have the aptitude to help us.  And sometimes we just feel like others will judge us.  This last one is interesting.  We all know someone like this: the holier-than-thou person.  This person comes across like he just has it all together and never sins, and if he ever does, it is certainly not as big as your sins.  It is very hard to help people if you give off that perception.  If God is the standard, then all of us are filthy compared to His holiness.

Isaiah 64:6   For all of us have become like one who is unclean, and all our righteous deeds  are like filthy rags.

So what do we do to start repairing this cover-up mentality?  First, we need to follow what Scripture tells us to do.

James 5:16      Therefore, confess your sins to one another, and pray for one another that you may be healed.

This would imply that we are supposed to be part of the process.  If we are part of the process, then we need to create a culture of facing sin—not covering it up.  Following are some actions we can take:

  • Let people know that all of us are sinners saved by grace
  • Let others know some of the areas in which we have struggled
  • Edify the people who are willing to face sin instead of running from it
  • Keep all conversations private
  • Be trustworthy with minor issues, so others know they can trust us with the big ones
  • Attack the thought process—not the person
  • Let people know that nothing they say will affect your opinion of them

This list is easy for me to write up because my mentors have done all of these things for me.  Chris Brady and Orrin Woodward have modeled these behaviors for me.  We must first go through this process if we are going to become really effective in helping our fellow man.  We must understand what it is like to reveal our sins to someone else before we can help others to admit their sins to us.  It is vitally important as a community that we stop hiding behind the bushes acting like we don’t have any problems.  We all have them, and none of them are worse than others because anything we do right is still like a filthy rag.  Let’s become a group in which resolving issues is more courageous than covering up issues.

God Bless

Bill Lewis

 

 

 

The Mental Fitness Challenge

I wanted to wait at least a week until I blogged about the new mental fitness challenge that   the -team.biz chairman, Orrin Woodward, and the rest of the policy counsel recently released.  The MFC, as we call it, is the latest improvement that has been made to the-life-business.com.    To say that this has created some excitement would be an understatement.  The results of the launch have been amazing, click on this link to get some of the statistics.

The challenge is a process of helping us to improve ourselves from the mental side of things.  Orrin has studied the lives of three historical, great, Americans, and each one of them had resolutions that they worked on implementing into their life.  Orrin and Chris Brady decided that they should put together a system that helps people systematically walk themselves through that same successful process.

The challenge is great because it provides one of the most important item of success.  It tells you were you are at.  As the saying goes if you don’t where you are starting, it’s going to be really hard to get your destination.   You could be heading down a path that you don’t need to be heading down, just because you lacked the information of what path you are already on.  The test gives you a pretty accurate assessment of the things you need to improve on and the correct paths to get you there.

The other benefit of the test is it helps you focus.  You can walk outside and enjoy the sunlight but you can also take that same sunlight and shine it through a magnifying glass and light things on fire.  The same is true with our personnel growth.  We can just enjoy the fact that we are alive or we can light ourselves on fire.  We tend to naturally work on the things that we are strong at and avoid the things we are weak at.  After you take the challenge you will have a clear understanding of the areas you need to grow in and therefore keep you focused on the next thing you need to do to become better.

The challenge then gives you another very important step.  It gives you a way to improve in those areas.  Many test or self assessment items I have seen before just tell you whats wrong or do not have a very detailed way to help you improve.  This challenge is a very regimented systematic way to help you grow.  You have accountability partners and reminders on what you are supposed to be doing.  Most humans will experience a moment of motivation but when the feeling goes away we start to slip backwards.  The challenge is set up to keep you from slipping backwards and continuing to move forward.

Overall I know if people attack this mental fitness challenge and use it the way it was intended there is no way that they will not grow and become better.  This is not just my opinion I have seen this process done by the two people who put it together.  Orrin WoodwardChris Brady exemplify what this challenge is all about and are a living examples of what you can do when you focus your efforts.  Hope you enjoy the mental fitness challenge video.

God Bless

Bill Lewis

Visualize the Change you Want

Reading Orrin Woodward’s latest book Resolved gave me a new insight into visualization and a different angle on how to use it to effectively change.  We have all heard of the power of visualization.  In Orrin’s book he goes deep into the power of not just visualization but connecting your ant ( conscience ) and your elephant ( sub – conscience ).  If you can figure out how to harness this power you can really accomplish anything.

Author Vince Poscente in The Ant and The Elephant, describes the difference between the conscious and the sub-conscious mind, teaching that the conscious mind in one second of thinking stimulates 2,000 neurons, while the sub-conscious mind in a second imaging stimulates four billion neurons.  That’s 4,000,000,000 neurons to 2,000 neurons ; literally two million times more neurons are stimulated in the sub-conscious than the conscious mind in a second of mental activity.  This is why you will hear every performer at the top of their game talking about using visualization as a powerful weapon to their success.  In “Resolved” Orrin gives 2 examples of this, olympic athletes and Will Smith, and how they used the power of it.

Most of us think about this elephant and mental picturing only from one angle.  That angle is to picture what we want.  Weather that is a material reward, helping some cause, paying off debt or eliminating a job.  I never thought about using this tool to change myself.  To change my attitude, how I react, what I say, or even how I think.  I was trying to do those things but I was using the ant method instead of the elephant method.  I would write down 3 things that I wanted to work on and change about myself.  I would put them on my mirror in my bathroom and my steering wheel so I could see them and read them regularly.  This process did work and it still works but now I have realized that using elephant method is a much more effective way of making the changes that I want to make.

I have tried my new technique and was shocked at how fast the change happened.  What I do now is write down what I want to change but I write down to visualize the change.  This is what I mean.  My first list of items I wanted to change was  smile, book a follow-up meeting, and don’t get defensive when I got questioned about my business.  Now what I would do is write a note to remind myself to visualize me smiling, visualize me booking the follow-up meeting and visualize how I would respond if someone did question me about my business.  Doing this is using the four billion instead of the two thousand and obviously would cause change quicker.

I have recently tried this on a new list of items I am working on and I have seen the change almost immediately! I didn’t believe it so I told my wife and she tried it on something she was working on.  She had the exact same result! Now this doesn’t mean that it is permanently programmed into our brain but the change happened that much faster.  Now we just have to continue doing the visualization to make the movie that we play, in our sub conscious mind,  a permanent movie. Hope this help

God Bless

What has happened to Americas character

I have been made aware of a recent issue in our society that has truly disturbed me to my core.  I have tuned into it because of the outrageous events that surround it.  I am talking about the Penn State college issue.  If you are not aware of the events I will update you  as much as I can.  It has come out that an assistant coach at Penn State was arrested for 40 counts of sexual abuse to at least 8 boys that range from the age of 8 to 12.   Obviously, that is disgusting enough but the other facts that surround it are a reflection of where our society is.  I understand that humans are fallen creatures and are born with sinful natures but the way people are responding to this is truly astounding.

1. Multiple people saw the acts happening

2. People are defending the people who didn’t report it

3. The fact that leaders in the college new about the incident and didn’t do the morally correct thing.

4. No one is talking about the victims

The first thing I would like to point out is that it seems that multiple people were I witnesses of crimes.  They saw the act and the action they took was to inform their boss!  They didn’t stop the act from happening, they didn’t grab a bat and assault the person doing the act, they didn’t even call the police!  What is wrong with the men in our society?  Have we been so wimp-ified that we can’t stand up and do the right thing?  That is a whole blog by itself,  about the siss-ification of the American male.  If I saw something like this, I am not sorry to say that I would have been the person in jail because I would have attacked the person doing this!  According to the “letter of the law”, they did follow “protocol”.  However, they failed to do the morally correct thing.  We are starting to live out the famous words of  C.S. Lewis

We make men without chest and expect of them virtue and enterprise.  We laugh at honor and are shocked to find traitors in our midst. We castrate and bid the gelding be fruitful

 - the abolition of man, C.S. Lewis

The second thing that is bothering me is that many of the students, ex-players and faculty are upset that the population of America is calling for the head coaches job.  Now would be a good time to point out that the head coach also new about these acts.  We will talk about that in the next paragraph.  Have we totally lost our moral compass.  Little kids were attacked and odds are they will be mentally harmed for the rest of their life! And the students are mad that most of the population wants the coach fired.  Unbelievable!  If it was their brother, or friend or worse their son I would think they would feel different.  Our culture has been invaded with       non-judgmentalism.

Allen Wolfe, in moral freedom, argued that non-jugmentalism has become the new attitude pervading our sentiments.  We have lost our anger and have adopted an attitude of non-judgmentalism.  

The last one is the biggest failure of them all because it was a failure of leadership.  The head coach and most powerful person at the university new about the acts and failed to do the morally correct thing.  This is a reflection of what continues to plague the United States.  The leader that could have stopped all of this and could have stopped this tragedy from happening to many other young boys failed at the time of his greatest calling.  Being the all time winningest football coach will pale in comparison to this leaders lack of character when it was needed most.  A lack of character that allowed one of the worst crimes ever.

I understand that I am a fallen human and I am far from being perfect.  But every one of us knows in our heart that what happened and how the leadership reacted  is wrong!   We continue to try to take God out of our lives and it continues to get worse.  When will we realize that there are moral absolutes and when you mess with those absolutes you open the door of humanism.  The door of humanism leads to a room that is filled with the stench of human sin and the smell will only get worse if we don’t stop.

God bless those little kids and God bless you for striving to become better.