Tag Archives for the-life-business

Are you an influencer ?

Since this blog is primarily about leadership then we should define what a leader is.  As my mentor Orrin Woodward says,”Leadership is influence.”  Influence means that someone is following you.  John Maxwell says,”If you call yourself a leader and no one is following you then you are just out for a walk.”  So it appears that having influence is key to becoming a leader.  We have all been in the situation where a group is discussing what they want to do or what they should do.  The group hasn’t made a decision yet because they are waiting for a key person to give their input.  That key person is called the influencer.  It may be the person that has the title of leader or it may be someone that doesn’t have the title of leader but none the less the group is always looking for what the main influencer has to say.  That is what we want to discuss.  How do you become the E.F. Hutton?  When you talk everyone is listening.    If you don’t know what that previous statement is referencing then I am really starting to get old. :)

 

Below is the pyramid of influence according to Stephen Covey.  The foundation is built on example, then by relationships and finally by teaching.  This is a great illustration of what it takes to become an influencer and it is a great illustration to remove peoples false ideas about leadership.  Most people believe that being the leader means you are the best at teaching or the best at relationships but that is untrue.  They are key components but the most important thing in leadership is modeling the correct behavior.  This should be a very freeing idea for most of us.  We just have to model the right behaviors long enough that we are elevated to the position of leader.  This is actually the best way to become a leader.  The term is called reluctant leader.  This means you didn’t start out thinking I want to be the leader,  you just did the right things long enough that someone started calling you a leader.

 

 

 

Pyramid of Influence

 

Example ( other see ) is the foundation and also the hardest because it requires us to change ourselves.  Our human nature would much rather tell people what to do then actually do it ourselves.  That is called managing.  The United States is in a leadership crisis because everyone is so focused on others instead being focused on themselves.  Managing will never create true influence.  They may have a positional or authoritative influence but not leadership influence.  To create true influence we must grow ourselves and create the culture that we want to have.  There is a statement that says,”The leader creates the culture and then the culture grows the group.”    That culture is created by who we are not what we say.  You want to be the example of the culture you want to create.  I would suggest to start reading some of the foundational books on human nature.  How to win friends and influence people, Bringing out the best in people, Attitude is everything, Personality plus, The magic of thinking big, How to have confidence and power in dealing with people, Resolved, Eat that frog, The seven habits of highly effective people.  If the goal is to be the example of the culture you want to create then reading is not a choice it is a must.  Determine what you want the culture of your organization to be and start attacking those items and master them.

 

Relationships ( how others feel ) is the next layer to build on.  We have to make people feel better then they feel about themselves.  Do you assume the best in others?  I see people create issues that don’t exist because they assume the worst.  Seek first to understand.  Try to see from the others person view and completely understand before we start to make judgments.  Admit your mistakes and cover up other peoples mistakes.  If you even think you have offended someone apologize to them.  If someone in your organization hurt someone else’s feelings, you apologize for it.  Why do this because that person and your relationship with that person is more important then whatever happened.  Follow the three A’s principle.  Accept, approve, appreciate.  The old African proverb says,”Look at a man as he is and he only becomes worse, look at him as he could be and he will become what he should be.”  We have the power to give people the freedom to become better.

 

Teach ( what others hear )  To me the teaching aspect means something different then what it means to most people.  When I think of teaching I am not thinking of the exact do’s and don’ts.  That is an important piece of the teaching but the science, of what to do, is not as important as the art of what to do.  there is a quote that says something like,”The man that knows what will always be at the mercy of the man that knows why.”  Its not enough to just count on people knowing what to do.  If you only teach people what or count on your system to teach them what then they will always have to come back to you to learn why the what didn’t work.  If you teach them the “why” or the principle behind the “what” then they will always know how to do the “what” correctly.  If your the leader then there is a reason why.  You understand something that the rest of the crowd doesn’t yet.  It doesn’t mean they can’t it just means you need to teach from a different level.

Bill Lewis

Mentoring as a Talent Scout

I am re-posting Orrin Woodwrd’s blog because it is such an important topic.  Mentoring is one of the key components to duplication and exponential growth.  It is also critical because you learn how to mentor by being mentored.  As I tell people, it is the short cut to success only because so few people use it.  When your time becomes more and more limited it is very important to narrow your focus and use it where you will get the best return.  The most important part about having and using your mentor is that you can plan, do, check, and adjust at a faster pace.  Let me give you an example.  Many of you know that I am a golfer and I have a golf coach.  He is a great coach but unfortunately I can’t carry him in my golf bag and pop him out every time I hit golf balls.  ( My bag would be really heavy ) He has to see me hitting balls to correct me and at best I can see him once a month.  I recently found an app for my phone that allows me to record my shots, at super slow speed, and I can compare it side by side with a professional golfers video.  This app allows me to get instant feedback and PDCA daily, instead of monthly with my coach.  The faster you can PDCA the faster you can become better.  If you have a mentor that is giving you time, take advantage of it!  The newer you are in your field the more you need to PDCA.  Enjoy this article from best selling author and The Life Business founder, Orrin Woodward

Bill Lewis

Mentoring as a Talent Scout

Oliver DeMille and I have been bantering back and forth on the importance of mentoring in building teams, cultures, and organizations to create the LeaderShift. The number one ingredient I look for in someone to mentor is hunger, for everything else can be taught, but hunger must be caught! As Oliver says, “Don’t require, but inspire.” I love coaching/mentoring people, but I refuse to begin until I am convinced a person would proverbially “eat nails” to gain and apply wisdom. LIFE is a business of gaining and applying wisdom into the 8F’s of life. Are you willing to “eat nails” to gain wisdom? If you are, then, as Zig Ziglar used to say, I will see you at the top. Here are some thoughts Oliver and I developed on the subject.

Sincerely,

Orrin Woodward

A mentor who understands powers of decline that are at work in the world knows that he must become a talent scout to maximize his impact as a leader.

Everyone has the potency to become a genius, but because of the laws of decline, statistically few people are willing to pay the price to really tap into that genius. Recognizing this sad fact, mentors should be careful to target their effort to those who will actually do something with it.

The story of the young man who had read the mentor’s book—and his friend who hadn’t—illustrates this point very well. A mentor who spreads his focus between 12 protégés, when only two of them are actually acting the part of a tenacious leader-in-training, is actually being less effective than he could be if he put his focus toward just the two who were both ready to work and worth his time. Of course, he needs to mentor a number of people to find the two protégés. Or better still, ten or twelve protégés.

It’s kind of like the saying, “A bird in the hand is better than two in the tree.” Three mentees who are truly fighting for their dreams are better than 10 who are flitting around hoping to find an easy road. Good mentors must learn to recognize the right kind of mentee—one who is really willing to walk the rocky, uphill path to success. In other words, good mentors must become Tenacity Scouts.

One mentor shared the following story:

“I’m often approached by people who want me to mentor them, but I’ve learned that my time is precious, so I don’t waste it on people who won’t really value it as they should.

“Once, a young woman came up to me at a book signing I did in her neighborhood. She wanted me to be her personal mentor. I immediately said no, as was my practice, but told her I could recommend some good books. She took the sticky note with three or four titles on it and she walked away, sadly. I thought that was the end of it.

“A few months later, my assistant told me there was a girl from Arizona on the phone for me, could I take it?

“It took me a few minutes to recall who this girl was, but when I realized it was the girl from the book signing, I was shocked.

“She told me she had read the titles I had given her, plus the biographies of two of the authors, and she had some questions for me.

She asked if I had an hour or two to discuss the books with her. I had a busy schedule that day, so I had to decline, but we scheduled a call for the next evening.

“When we discussed the books, I discovered that she really had read them all—quite thoroughly. There were some things she didn’t understand, and even a few we disagreed on, but it was an interesting conversation, to say the least.

“When we finished discussing the books, she had just one more question for me: wouldn’t I please reconsider, and agree to be her mentor?

“When I saw how hard she would work, not only to pursue her own success by reading great books, but also by persistently seeking out the mentor she wanted, despite obvious obstacles, I knew should was going to be successful someday, and I wanted to help get her there.

“Long story short, I said yes, and over the years I’ve found her to be one of my most dedicated and successful mentees and associates.”

Mentors should remember to focus their time and energy on those mentees who are really willing to take advantage of it. This means learning to recognize the signs of real tenacity.

If a mentee is easily deterred from achieving what she wants on the small things—such as reading a book, doing the basic work of success, or seeking out a good mentor—she is very unlikely to stick to her dreams when the real challenges come up; and they will come. Mentors should look for diligence, tenacity, ingenuity, initiative, optimism, and vision in perspective mentees. If they don’t have these qualities, they probably won’t choose to be in the 10% who really matter, and that 10% is where great mentors should put the power of their focus. Of course, the best way to find out is a person has the right traits is to give them a chance—put them to work!

Talent, Luck or Work Ethic

Year after year we see people on television, read about them in magazines or hear others talking about a person that has become incredibly successful.  Within one minute of someone saying the successful persons name, someone else will say, “Man they are lucky.”  or they might add, “I wish I had the talent to do that.”  At some very deep level they are correct in their statement but mostly they are incorrect.  Success has very little to do with talent or luck.  To the casual observer of success they would say that I don’t know what I am talking about.  To anyone who has ever really tasted success before, they would say that I am hitting the nail on the head.

 

I grew up in Saginaw, Michigan.  Not much else to say about that except its nickname is Sag-nasty.  That should give you a good idea of what the mindset of the community was.  You could go to almost any basketball court in the summer and find a group of five guys that could beat every high school basketball team in Saginaw.  If talent and luck are the key factors, then how is this possible?  Was every kid on street courts unlucky or did they create their own circumstances by not putting in the work.  In this case it could have been school work that kept them off the team but any way you look at it, it comes down to work ethic.  Sometimes, I wish this wasn’t true because it would make for a very valuable excuse.  Fortunately, there have been many books written on the subject that debunk the talent myth.

The first step to moving toward success is to realize that the idea that you have to have talent to be great at something is a myth.  We naturally move towards something if we show a little bit of talent but we also will quickly pull away if someone is better or we experience a few setbacks.  In the books Talent is Overrated and Outliers,  both authors prove that this is exactly what we are talking about, a myth.  The first example is called the Hamburg Crucible.  We see the Beatles as being this overnight sensation that were so gifted and talented.  Well, that’s not exactly the story.  The Beatles were just like every other band; they were struggling.  Until they were invited to come and play in Hamburg.  They performed in Hamburg on five different occasions between 1960 and 1962.  They performed live, for 270 nights, around eight hours a day,  in less than a year and a half.  By the time of their first success in 1964 they had performed over 1,200 live performances.  This is more then most bands will do in their entire career.  The long hours of playing forced them to learn new ways of playing and gave them time to experiment with different genres of music.  All of this compiled into one of the greatest luck – talent stories in history.  Of course, I am kidding.  It was sheer work ethic that created this amazing band.  The second example comes from a Hungarian couple that lived in the Ukraine.  Laslzo and Klara had three daughters and for some reason decided to try and turn them into chess champions.  Neither of the couple had any talent in playing chess but they decided they could learn and work.  The three daughters were homeschooled and the schooling consisted largely of chess instruction.  The family accumulated over ten thousand chess books.  The three girls competed for their country and two of the girls were named grand masters.  That is a pretty amazing feat for someone that showed no chess playing ability at all.

The other critical factor that these two books spoke of was deliberate practice.  Deliberate practice is different then work ethic because it is focused.  It means focusing on getting better at a specific skill instead of just practicing.  They would measure how well they were progressing and when they felt good about the skill they would move to the next skill they needed to master.  My mentor Orrin Woodward calls this P.D.C.A. or plan, do, check and adjust.  I am a golfer and amateur golfers are famous for just going to hit some balls.  Well, practicing the bad habits you already have can actually make you worse.  It has to be something specific that you can measure and see if you are improving.  Talent is Overrated did a study of 250 music students.  All of them had around the same skill level.  They watched them for some years to see what made the top notch students the best.  There were only 2 things that made a difference.  Work ethic and deliberate practice.

 

If we can stop saying we are not talented enough or lucky enough and just go outwork everyone, then we will one day be able to taste the sweet victory of success.

Bill Lewis

Detroit – democracy or republic?

Yesterday,  I was getting some physical therapy done on my neck.  Yes it was from golfing, I believe, and yes I understand I am getting older.  As I was laying on the table getting my heat treatment the radio station was talking about Detroit’s emergency financial manager.  If you haven’t heard about it, good, most of us have enough negative things to deal with already.  What’s going on is the govener of the State of Michigan, Rick Snyder, has declared an emergency manager to come in and try to save Detroit City from going bankrupt.  They have hired, Kevyn Orr, attorney and turnaround specialist that helped save Chrysler.  One of the reasons this is attracting so much attention is because it is the biggest city to come under state oversight.  Detroit also has the potential to become the largest bankruptcy ever filed!  What caught my attention was the comments that citizens of Detroit and outsiders were making about the situation.

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Before I state my comments on this, understand I do not claim to know the law, what is constitutional, to know all the specifics, but I do know how to build a successful business and I understand human nature.  Those are the two angles that I am coming from as I comment.

The first thing they were discussing was how outraged everyone is that someone was doing this.  Now,  the man is there to save the city not hurt the city.  He is also doing the job that the elected officials are obviously incapable of doing.  Detroit has been on a steady decline and is on the verge of going totally bankrupt!  The definition of insanity is to continue doing the same thing over and over and expecting a different result.  A guaranteed way to fail is to NOT allow new ideas or new perspectives on problems.  There are to many people that are only worried about their reputation and not about getting results.  It shocks me how many politicians are voted into office that have never run a successful company.  Here is the difference.  A business owner knows he must make correct decisions and if incorrect he must adjust quickly.  He also must spend the money wisely because he has a limited amount and his success is on the line.  A politician that doesn’t have business experience is in a dangerous position.  He or she is spending money that they did nothing to earn and they really will not be held responsible for what happens.  This is called a third party purchase or OPM, other peoples money.  If you were just given some money and there were no consequences to what you did with it, you would spend on what you want, right?  If you knew that your job was depended on the people that voted you in, you would naturally cater to them even if it’s not the right decision long term.

The second thing that caught my attention was a caller that said,”This is undemocratic” “We are a democracy and we should all have a say in this situation.”  I about fell of the table when I heard that.  I think I started talking back to the radio.  Obviously, they couldn’t hear me but the other patients laying on tables probably thought I was nuts :)  We are not a democracy and we don’t want to be one.  Do we want to have a voice, yes, but we do not want a democratic voice.  Wikipedia defines democracy as,”Every one in the population has an equal voice.”  Let me give you an example to bring this home.  When you are trying to determine where to invest your money do you take a democratic poll from your family?  Little five year old Johnny,”Where do you think we should invest our money?” “What about you uncle Bob?” You have been bankrupt twice.  Let me give you another one.  What if the neighborhood took a vote on what houses they were going to tear down to help the neighborhood look better.  They voted and yours was the one they decided to knock down.  Democracy doesn’t sound so good now.  We say that is absurd!  It is just as absurd to have the population have an EQUAL voice in matters they have no clue what they are talking about.  If the citizens of Detroit think they can fix the problem they are delusional.  Most people can’t even manage their own house but now they want to have an equal voice in running a major city.  We always use democracy when we aren’t getting what WE want.  What we really need is the ability to put people in positions that they have knowledge on what to do and also have the ability to remove them if they aren’t doing the job.

What we ultimately want is a working republic.  We want the ability to vote people in that know what they are doing.  Not someone that has a great smile and lots of money to run ads.  We also need an easy way to get them out if they are not performing.  My mentor Orrin Woodward co-authored a new book with Oliver DeMille called “LeaderShift.”  They give a detailed plan on how to do what I am  talking about.  There is a story that shortly after our country was officially formed, Benjamin Franklin emerged from a building and a lady asked,”What kind of government do we have, a democracy?”  Franklin answered with,” A Republic, if you can keep it.”  What he meant was if we ever get to the point that the citizens are uneducated and revert to mob rule (democracy).  It will be over.  Buy “LeaderShift” and you will be amazed at the solution.

Bill Lewis

 

The Life Business – Freedom Day

The Life Business has done it again!  BreAnne and Kevin Hafner are free!

Last week, myself and my wife had the privilege and honor to attend BreAnne’s last day of work.  There were around 50 people that made it out to, Chelsea Retirement Community,  to watch Bre walk out of that facility for the last time.  It was a chilly day but the excitement of watching someone get there time back was to enticing to miss.  The group had freedom signs, Life signs, and cameras as they gathered around the door that Bre would be walking out of.  At  3:05 she emerged from the building and the crowd erupted with applause.  Her husband Kevin was one of the first to great her as she made her way towards all her teammates.  Her support team was also there to help celebrate. The Hatchers, Tingley, Coon, Ewing, Powers all played a part in making this freedom day happen.  One of the memorable parts of the day was as Bre and Kevin were getting into the car, to drive away for the last time.  Someone pointed up.  As we looked up there was a huge picture frame window on the second floor that had about 25 faces smashed against the glass watching the event unfold.  Many of those faces were people that told Bre that this day would never happen or that she was crazy for thinking that SHE could accomplish something so great.  What they don’t know is that BreAnne and Kevin have guts! They are fighters and are willing to pay the price for freedom.  They also don’t know that Bre is backed by one of the greatest people development systems of all time.  You see when I first meet Bre I didn’t even know that I met her.  She was one of the shyest most quite people that I have met in 15 years of building The LIfe Business.  Now Kevin & Bre are turing themselves into world class leaders. Free from a job at 29 years old!   People of integrity expected to be believed and when they are not, they let time prove them right.

 

Everyone has it in them to earn their freedom.  The question is are you going to cultivate it?   Are you going to stay plugged into the entire process, like Bre & Kevin did?  Are you going to NOT be swayed by the opinions of others, who don’t have the results you want anyways?  Are you going to allow your teammates to help you?   Will you continue to take the next step even when you don’t feel like it?  When you get knocked down will you get back up?  Will you read, listen and associate?  Everyone can do that and we can’t wait to celebrate your day,  with YOU.

Go earn your freedom.

Bill Lewis

 

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The Life Business by Orrin Woodward

Had to repost this article.  Orrin does a great job of giving you insight into The Life Business.  I know what he is saying is true because I have witnessed most of this journey.  If it wasn’t for Orrin and Laurie and what they have done, my family would not be able to live the life we always wanted.  I cannot thank them enough for what they have done except to continue to pay it forward.

Bill lewis

The Story of the LIFE Business

Posted by Orrin Woodward on March 17, 2013

LIFE Business Story

The LIFE Business is an ongoing story. Each person who joins the LIFE community chooses which part, whether large or small, he or she will play. What happens when a world-renowned best-selling author is introduced to LIFE and begins studying the history of this movement? The short answer is a compelling story of hopes, dreams, struggles, failures, perseverance, and finally victory. Thankfully, he has decided to write up the story of LIFE. In my opinion, it is great timing because never before has a LeaderShift been more needed than now. Indeed, this is exactly what the LIFE community intends to do – create a leadershift! Here is a portion of the introduction in his upcoming book about LIFE. What part will you play in the story?

Sincerely

Orrin Woodward

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LIFE Business Major Convention

 

LIFE Business Introduction

The fate of free enterprise is very much in doubt. By the first decade of the 21st Century, critics of free enterprise and modern democratic freedom had convinced many people that free enterprise is an outdated system, one that cares more about corporate profits than economic opportunity for everyone.

This problem was the result of a split between two approaches to free enterprise, the traditional type of freedom based on the cooperation of idealists and realists to share profits so everyone has the chance to succeed financially, versus a more cutthroat corporatist emphasis on what we might call “Skeptical Pragmatism,” or doing whatever is deemed most profitable regardless of who it hurts, and keeping most of the profits for a few elites.

In the midst of this growing divide, it was perhaps inevitable that new companies would arise to challenge the shift toward corporatism, and to once again champion traditional free enterprise. It is against this backdrop that the story of the LIFE business began.

It is a story set in a business world created by the likes of Jack Welch, Sam Walton, Bill Gates and Steve Jobs. I will state my almost preposterous thesis here and now, as controversial as it may seem: Had history developed just slightly differently, the other names on this list would be those who created and expanded network marketing.

Indeed, network marketing should have been as big as WalMart. It would have been, except too many people at the top asked themselves, “Why would we only take a 10% profit when we could take 30%?”

The story of the LIFE business is the exact opposite. The top leaders asked, “Why would we take 30% of the profit when we could earn 10% and pass the rest to others in the business?”

Why would anyone do this? Did they miss the memo? Did they skip the unofficial lessons of many prestigious business schools?

Did they misunderstand capitalism? Or were they just less experienced, ambitious or visionary than their competitors on Wall Street?

This is the story of a company that dared to do it differently, to apply Sam Walton-like thinking to network marketing. Moreover, instead of soap, health drinks or other typical network marketing products, this is the story of a company that chose to build its central product line around the most American of exports—leadership.

This is not a story of perfect men or women, or a feel-good tale of continual success without major difficulties. Far from it. This is a story of men and women, ordinary individuals who faced extraordinary challenges with hard work, resilience, and, above all, persistence.

It is a story of people who believed in an idea, and who refused to let it go—even when it almost cost them everything. It is a story of a few men and women who would not bend to the “normal” business trends that created elitism and corporatism in the modern economy. Some may say it is a story of courage, while others might argue that more “sophisticated” businessmen wouldn’t have so stubbornly held to their ideals and risked it all.

But whatever else it is, this is a story about families, friendships, and principles. In a way, it would more naturally fit into the storylines of past centuries, where leaders were expected to stand up, stand out, take on the establishment and blaze new trails based on firmly-held beliefs. In our modern world of political correctness, group therapy, management by committee, and the drive to “fit in” and pursue popularity at all costs, the concept of standing up against the system because “it’s the right thing to do” may seem amusingly archaic to some people.

Yet that is exactly how LIFE came about. This is the story of a leader, indeed of a team of leaders, who set out to build a widespread community of leaders. And while such a story may feel anachronistic in the 21st Century, it may just be the type of story that will redeem this generation.

Could it be that the “success bias” of our modern world is desperately in need of what Stephen Covey called “the character ethic?” Do we live in a world where the most important leadership principle is a desperately-needed acknowledgement that character counts? If so, the story of the LIFE business is a story for our times.

It is a story unfinished, however. The more time I spent interviewing the main characters, researching and studying the events, documents and details of this story, the more I felt that writing this story was like writing about Sam Walton in the 1960s, before WalMart was a worldwide phenomenon. While the future of LIFE remains to be seen, the unique beginning of this business is a story worth telling in its own right. To paraphrase Santayana, the future remains in the future, and the best we can do is learn (hopefully) from the past.

Whatever your business or career, your level of education or status in society, the story of the LIFE business is a case study of what can happen when an ancient set of leadership principles (based on idealism, frugality, hard work and integrity) are applied in a modern business environment dominated by pragmatism. Every modern leader struggles with this very challenge, and this story is therefore deeply relevant for today’s leaders in every sector and field.

Orrin Woodward – The Life Business

The LIfe Business – Chris Brady

Well this article is just to good to not post.  It is so good I wanted to repost the entire article.  Chris does a fantastic job of explaining what the Life business is and the mindset behind how it is set up.  Chris is more then qualified to explain this because he is the mastermind behind many of the ideas.  Chris is extremely talented but his most impressive talent is to think through decisions and come with a solution that is based on, what is the right thing to do.    I hope this gives you a better understanding of why Life is different.

What I Hate About Networking (And What We at the LIFE Business Sought to Fix)

LIFE

LIFE

The Impetus Behind the Life Business

There is something really right about a business that allows people to get started for a relatively small amount of money, work at their own pace, be their own boss, experience the responsibilities of business ownership in an actual business endeavor without huge downside risks, have the potential for high upsides, and get the tax advantages that come with business enterprise. These attributes (and others) are what originally attracted me to the profession of networking. However, as I experienced more and more of what goes on in certain parts of this industry, I quickly realized there were several things I hated about it!

I was not alone. Along with my friends Orrin Woodward, Tim Marks, Bill Lewis,George Guzzardo, Claude Hamilton, and Dan Hawkins, we founded the LIFEcompany in an attempt to build a business to not only be the model of what couldbe in this profession, but what should be, as well. In other words, we launchedLIFE to fix what we didn’t like about the industry while preserving the parts we felt were right about it.

What the Life Business is Doing 

Below is a list of my beefs with the industry, and what we are doing at LIFE to make it right.

1. No True Customer Focus – Our fix: at LIFE, we not only have a customer focus but a customer requirement. If a LIFE member does not develop at least 50PV in monthly customer flow after a brief apprenticeship period, he or she will not be paid any bonus on group volume. Also, we have the 3 for FREE customer acquisition program, in which any LIFE member, and even any customer, who gets three customers subscribing to the same or higher value package gets his/her products the next month for free! Also we have sales competitions with bonuses for the top finishers, as well as special bonus incentives on sales of particular products. We are also about to announce a sales bonus chart designed to give the smallest participants in the LIFE business a huge sales margin on products sold to help them begin earning more money sooner!

2. Gaudy Lifestyle Representations and Outrageous Income Claims – Our fix: in our business presentations we give only basic scenario-based income representations (as in, “if  you build a business that looks like this, the way the pay plan works, it would result in X amount of pay for that month”), with the largest scenario depicting approximately $9,000 per month in income. (See ourCompensation Plan brochure for this). We don’t show cheesy lifestyle pictures or videos, bikini-clad girls on yachts, or shiny bling to try and attract people to a false expectation. Our presentation focuses upon things such as obtaining more free time, better financial security, more focus upon family, travel, church and charity, etc. (We don’t go as far as talking about more time with in-laws, however!) Also, being a new company, we’ve just now completed our first full calendar year in business (year 2012), and therefore can now release an Income Disclosure Statement to inform prospective participants and properly manage their expectations (look for this in the coming weeks).

3. The Host Company Keeps Too Much of the Money – and as a result, the people in the field get to fight over the scraps. Our fix: our pay plan is currently putting approximately 70% of gross product volume (PV) into the field in the various forms of compensation. The company was not just founded by people who had come from the field, but from people who have determined to stay in the field.

4. High Sign Up Costs: We have heard of companies charging hundreds upon hundreds of dollars to join. Our fix: keep it low! Our recommended sign up cost, including sample products (three CDs, a hard cover book, a sticker, access to the LIFE business management website, and two tickets to a LIFE Live event) is just $89.99, in which the products are optional. Our goal is to keep it “less than the cost of a tank of gas!”

5. Poor Guarantees: some are confusing, very limited, or difficult to enact. Our fix: simple and straight forward, a 30 day no-questions-asked money back guarantee for all our products, including the sign up cost.

6. Trips for Top Performers: While there is nothing wrong with this, we wanted to do something a little different. Our fix: we put two very exciting trips into the compensation program for people with relatively early progress up the performance bonus chart. One is at the 6,000 pv per month level, the other is at the 15,000 pv per month level. Also, these are not business trips in disguise, but legitimate vacations. The recipient selects the trip of his/her choice from the list of available options, and takes the trip when he or she chooses. (See Incentive Trips for more information).

7. High Priced Products – our experience is that many networking companies charge super high prices for their products and then give some of this back to the field and claim that this is their “profit margin,” when in fact, the products are so overpriced no one could ever sell them for that price to begin with. Our fix: keep the prices low! For the type of informational products that LIFE specializes in producing, our competition is almost always 20 to 200% higher. For instance, our CDs sell for just $10, while most on the market in each of our “8F” categories (Faith, family, fitness, finances, friendship, freedom, following, and fun) can be found for sale from $12 to $67! Also, in our subscription packages that include books, we almost always sell the book in that month’s subscription for ten to twenty five percent below list price, as it is just rolled into a standard subscription price that doesn’t fluctuate based upon that months’ book price.

8. Inferior Products – what does this mean? It means that specific products that can easily be commoditized (produced by someone else at a cheaper price or better value, over time) stay in the company’s portfolio long after they are no longer competitive in the marketplace. This leaves those in the field leveraging their personal reputation to sell a product that is no longer the best on the market. Our fix: Informational products such as those LIFE produces cannot become commoditized because they are unique – meaning, by specific authors and speakers whose communication styles, delivery, humor, entertainment value, etc. are not duplicate-able. While the information can perhaps be mimicked by another, the brand cannot be copied.

9. Products that Don’t Matter: The other part about representing commodity products is that they really have no ability to make someone’s life better. Why spend your valuable time and energy working at something that doesn’t do any good? As my friend Tim Marks said, “I don’t want to waste my life selling tube socks and lawn chairs!” My favorite quote is attributed to D.L. Moody: “Our greatest fear should not be that we won’t succeed, but that we’ll succeed at something that doesn’t matter.” As for me, although it’s possible to make money selling commodities, I want what I do to count in the lives of people (and  yes, I understand that we all need commodities to survive, but you get what I’m saying).  I want to make a positive difference in the world.  So our fix: sharinginformation such as LIFE produces has helped people get out of debt, repair broken relationships, grow personally, break addictions, grow spiritually, and, as the tag line says, “live the life they’ve always wanted.”  To me, THAT’s something that matters.

BUT THE LIFE BUSINESS ISN’T PERFECT

Now don’t get me wrong. We don’t have the LIFE business perfected yet, as that would be impossible. But we are working daily to make it better and better, in an attempt to deliver exactly what people want and expect in an informational product company, and for a potential business enterprise for many. Also, while we believe that our products are for everybody, we DON’T think the business building aspect of LIFE is for everybody. It is only for those who are prepared to work hard, who are looking for something more in life than they can currently accomplish, who enjoy working with and helping other people, and who have a long-term vision and can stay the course.

Thanks for reading!

Chris Brady

The LIFE Business: First Year Results

In November of 2012, The LIFE Business completed its first year of operation. I wanted to wait a few months to post because I knew additional feedback would come in. To say we got off to a good start would be an understatement. We had a fantastic first year! Just like anything else in life, there were many challenges and changes along the path of the first year, but we have an amazing group of founders that are leading the charge. What’s unique about the LIFE business is the founders are also the leaders in the field. They are actually teaching what they know from first-hand experience.

 

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First Year Results:

1. The LIFE business surpassed a 100% increase in subscriptions of the LIFE and LLR Series in under one year of business.

2. The LIFE business launched the Mental Fitness Challenge and sold thousands of 90-day challenges throughout North America.

3. The LIFE business paid out over $1,800,000 in end-of-year bonuses and free trips its first year.

4. The LIFE business paid out over 70% bonuses on its product volume points in its first year of business.

5. Rob Hallstrand, Chief Operating Officer (COO) of TEAM and a LIFE founder, coordinated operations for both companies, and combined sales blew past $50,000,000 (with LIFE leading the charge) from the Flint, Michigan, based office.

6. Team training produced its best operating margins ever (of which 100% of profits flowed back to field trainers) as Mr. Hallstrand continued his dramatic turnaround of Team operations. In fact, employee cost-per-profit-dollar has decreased over six times in his three years as COO, leading to increased bonuses for field trainers and office staff—a truly stunning performance.

7. Customers composed nearly 20% of total LIFE business subscriptions in the first year. Considering new members have six months to learn how to develop customers, this number will only grow as members complete training. What other community building business hits 20% customer subscriptions in its first year?

8. The LIFE business launched the Edge Series for youth and has added thousands of satisfied families in LIFE’s first year.

9. The AGO Series donates 100% of its profits to charities.

10. We added the 3 for Free Program to help develop a strong customer base.

11. The One-Time Cash Awards were increased.

 

The LIFE Business: What Is It?

All people will be called upon to lead at some point (and usually at several points) in their lives. The only question is: Will they be ready?

The life business launched with the purpose of providing world-class leadership materials to business executives, entrepreneurs, corporate climbers, pastors, church leaders, administrators, community service leaders, public servants, teachers, parents, and all those who will find themselves in the position to lead. When it gets right down to it, leadership is for everyone. Nobody will be able to make it through life without needing to draw upon the toolbox of leadership skills. Sadly, many people lack these tools and therefore get to live with the consequences of being ill-equipped. These consequences include missed opportunities, unfulfilled career aspirations, financial woes, and broken relationships.

LIFE is for those who earnestly seek a better life, are interested in the strenuous process of personal growth, are driven to succeed in significant ways, and are committed to a life of excellence for a higher purpose.

Our Point of View: You can live the life you’ve always wanted. We believe it requires correct information applied with discipline, consistency, and purpose over time and the support and encouragement of a community of people aligned in a common purpose.

Our Purpose: LIFE seeks to provide the information, encouragement, opportunity, and community necessary to individuals who are hungry to live a life that counts!

We don’t know what we don’t know, and we’ve forgotten some of what we did know. But we know what we didn’t used to know, and we’ll help you learn it, too!

 The LIFE Business: What Are Others Saying?

To me, the best way to learn about something is to talk to the people that are involved. Please click the link I have attached below to hear personal testimonies from people who have used the LIFE materials.

The Life Business testimonials 

Bill Lewis

 

Dreams and Goals: Are You Moving Toward Them or Away?

Goals: That one simple word holds so much power. Yet very few people really use it, truly understand it, or harness the power of it. It is amazing how my life transformed after I was exposed to the power of goals. When I joined the LIFE business, my eyes were opened to how goals could help me pursue my dreams. If dreams are the destination, then goals are the path to get you to your dreams. If you only have a dream, it may take you a very long time to get to your dream, or worse, you may never get there at all. Goals are what keep you focused, moving forward, and out of the ditches of lost dreams. Let’s take a look at what The Magic of Thinking Big teaches about goals:

A goal is an objective, a purpose. A goal is more than a dream; it’s a dream being acted upon. A goal is more than a hazy “Oh, I wish I could.” A goal is a clear “This is what I’m working toward.” Nothing happens, no forward steps are taken until a goal is established. Without goals individuals just wander through life. They stumble along, never knowing where they are going, so they never get anywhere.

Let’s start with the big picture first and then work backwards. How do you picture your future? What does your family look like? How do you act ? What does your relationship with your spouse look like? How is your faith? What business do you own? What kind of house are you living in? Do you have multiple houses? What kind of cars do you drive? What do you look like physically? Are you funding any charities? When you do this part, you should write it out and keep the paper somewhere visible. This will serve as your overall life template.

This is the time to really try and stretch your dreams. One of my mentors Chris Brady says, “Most people way overestimate what they can do in one year and drastically underestimate what they can accomplish in ten years.” Another way of putting it is that you should almost laugh at what you put down because it seems so improbable at this moment in time. Won’t it be fun to go back to this list and discover that you accomplished everything on it? You will think to yourself, “I should have dreamed bigger!” Once you have the dreams written out, you can start to set goals to help accomplish the tasks. You may not even know what goals to write down yet, but that may lead to your first goal: find a mentor that can guide you to these dreams. One thing I have learned about successful people is that they are dying to help others accomplish their goals. The people who will give you the hardest time about achieving your dreams are the ones that have achieved the fewest themselves. Any successful person you talk to will give you all the advice he can because he has already achieved that goal himself.

For the next step, you need to realize that your brain wont just say, “It’s a great day; we are going to accomplish something.”  No, your brain will immediately begin to tell you all the reasons why you can’t make these dreams and goals happen.  Here are six success stealers that you must figure out a way to eliminate:

  1. Self-depreciation: I can’t do it. I’m not good with people. I don’t have enough money. I don’t have enough time. I’m not that kind of person.
  2. Security-itis: Things aren’t that bad. Our relationship is okay. I really don’t need that house. I don’t want to risk my security.
  3. Competition: That field is already overcrowded.
  4. Family pressure: I should listen to what family members think is safe for me.
  5. Family responsibility: I should have done this a couple of years ago, but now I have too much family responsibility.
  6. Dream stealers: These are the people that haven’t accomplished their dreams and want you to be safe instead of pursuing yours.

 So how do you set goals? You just established the big picture of what you want. You know what the end destination looks like. Now you have to start mapping out how you are going to get there. There will be road blocks, accidents, and flat tires along the way, but that doesn’t change the end destination; it just changes how you are going to get there. You can’t set a ridiculous goal that you know you won’t put in the work to accomplish, but you also don’t want it to be so small that it requires no effort.

With all that said, I would venture to say that most people are not in the habit of setting goals, so start with this: In whatever area you are looking at, determine what you could for sure do. Examples: Read a page a day, listen to one CD per day, eat 100 fewer calories per day, run for five minutes every day, etc. Once you have that established, add a little bit to it: Read two pages per day, listen to two CDs each day, eat 150 fewer calories per day, run for eight minutes every day, etc. Another factor that affects your goals is how fast you want to accomplish them.  Bestselling author and leader Tim Marks says you need to know: “What and by when?”

This is what The Magic of Thinking Big says about why goals are so important:

 Successful people have their eyes focused on a goal and this provides energy. The point is this: energy increases, multiplies, when you set a desired goal and resolve to work toward that goal.…The most amazing thing about a deeply entrenched goal is that it keeps you on course to reach your target. This isn’t double talk. What happens is this. When you surrender to your goal, the goal works itself into your subconscious mind. Your subconscious mind is always in balance. Your conscious mind is not, unless it is in tune with what your subconscious mind is thinking. Without full cooperation from the subconscious mind, a person is hesitant, confused, indecisive.

WOW!  I know I have felt hesitant, confused, and indecisive a bunch of times, and it was because I wasn’t sure what I was chasing after. The overall concept is that it is much better to have some goal than to have no goal at all. If you have a goal, at least you are moving toward something, and that is much better than moving toward nothing. My mentor Orrin Woodward often says,” If you don’t set a goal, you will hit it with amazing accuracy.”

Bill Lewis

 

Are You a COI or a COA Person?

I just found some material that ties into a previous post that I did on layers.  Are you a center of influence person, or are you a center of attention person? Don’t answer too quickly; wait until I explain and then think through your answer. In the previous post on layers, I spoke about people’s fears and how they start to build up protective layers because of those fears. Then they build up layers on top of those layers to keep anyone from even getting close to those fears. These layers determine the way people respond and act under different circumstances. This new information provides a great example of how to identify if you have built up layers and maybe don’t know it. It also helps show you how you will think when you minimize the number of fears you have, which in turn, will eliminate layers.

A center of influence person is aware that every thought, emotion, word, and behavior he expresses has an effect. If you are a center of influence person, you understand that you set the tone for your relationships. You take responsibility for how you interact with others and how they treat you. You cannot control what other people think or how they behave,  yet your beliefs and behavior serve to teach others how they should treat you. If you are in a difficult situation with someone, you ask yourself, “What effect did my communication have on that person and that situation?” As a center of influence person, you see others in terms of their needs, not yours. And you acknowledge the way you feel and recognize that you are the cause.

As a  center of attention person, you emanate fear and see other people according to what they have done to you or what they should be doing for you. Emotionally, you believe others should change to meet your needs and wants—that others should fit your ideas and beliefs in order for you to feel complete. The world must conform to your expectations. When it does conform to your expectations, you say that things are going well. When it doesn’t, you are unhappy. When your well-being comes from outside of you, there is always a fear that you won’t get what you need or want. You see the world as having caused you to feel hurt or angry.

If you are a center of influence person, then you operate with very few layers. If you are a center of attention person, then you still have many layers that need to be worked on and removed. It is easy to look at specific situations in our lives and say, “I get along great with people” or “I do think of others.” We think of people we like or situations that are in our favor, and we can easily convince ourselves that we don’t have many layers. But the way to analyze this is to think of people we don’t get along with, people that have different opinions than ours, and situations that are not in our favor. Does your opinion of those people change, or do you try to understand why they think the way they do? Do you blame the situation for why you didn’t do what you were supposed to do? Another way to analyze this is to look at your long-term relationships. Do you keep many, or do you lose most of them? People with few layers keep many long-term relationships because their happiness and self-assurance are not affected by other people. They can easily be around people that have different opinions and beliefs because they are secure with themselves and who they are. They don’t feel the need to defend themselves, so in turn, they don’t violate the relationship.

So how do we remove the layers we have? There are four steps that help accomplish this goal.  1) Start reading  self-development books and gain an understanding of human nature. 2) Work at something and build your self-esteem. 3) Find a mentor that can help you identify your layers or blind spots. 4) After interactions with others, analyze why you reacted the way that you did. The purpose of these four steps is not to learn some new technique, but rather to give you a different perspective. People skills alone will not change you from a center of attention person to a center of influence person. Somewhere in you, there is a layer ( pre-supposition) that is affecting how you behave, and the goal is to root it out. Only gaining a new perspective and being secure with who you are will allow you to be confident in your interactions with others.   

Bill Lewis